Just as we told you in this post why your company should have a website, now we show you the five benefits of having an app. Counting with a mobile app improves branding, makes your customers loyal, implies potential leads, means another communication channel and automatize tasks for you and your users.
Look for example how you no longer waste time asking for food over the phone; with just a couple of screens you have everything ready. Do you need an appointment with the doctor? Simply select on the app the center, specialist, date and go. It’s easy, right? You can also do it!
Note these 5 benefits of having and app and your company can take advantage of
1. It improves Branding.
Along with a website, an app improves visibility and brand awareness. Let’s be honest. Who doesn’t look for an app because it’s easier through the phone –because we are all day stick to it- when one finds something interesting and wants to keep updated?
This is why all Marketing strategies to improve or help branding should include the app developing. It can be an app of benefits, news, advices, messages, appointments and whatever it comes to your mind. You can be in front of your users’ eyes too.
2. Make your customers loyal.
Having an app gives value to your company. You start turning into a referent and are be able to talk to your users in an easier, faster and more fluid way. Besides, through the app, you can offer them benefits or an extra service that, otherwise, they wouldn’t have. For example, if it’s a buy-sell app, you can offer them special discounts; it can be an app of benefits, promotions, coupons with QR scan or whatever you wish.
3. It generates potential leads.
The first point that having an app helps to generates leads that will turn into clients afterwards is that you can include the login for people to sign up, so they gives you their e-mail and/or phone number. Then, as we told you in this article along with Inbound Marketing strategies, you can create an e-mail marketing campaign destined to take the user through the pathway which derives directly into the action you want the user to complete so it will turn into a conversion.
4. It’s a new communication channel.
As it’s a direct communication channel with your users and being continually connected with them, it also becomes into free publicity for you, your brand and products or services. Through push notifications, you can offer people promotions and special discounts, coupons to exchange, etc.
Besides, you can also program push notification to be sent with news about your brand. For example, if you are the owner of a medical company, you could announce your users when you have open a new center.
Through push notifications, along with the database of your users, their interests and activities, you can keep him up to date about all that it’s interesting for him. Thus, you will ensure a higher conversion rate because you will be transmitting information in a segmented manner.
5. It automatizes tasks.
With an app you can automatize tasks. For users it means they can have what they want with just a couple of clicks. In the meanwhile, this activity the users carries on, is saved in an internal database that it’s yours. Actually, the system can do everything for you. The only thing you should do is to see and/or download a report in case you want to control what it’s going on.
But, for example, if you have an appointment system, a take away company or sell products, etc., everything can be automated. The user just acquires an appointment or a product and in your database or internal system the flow you have defined gets into action. That way, every sector of your company will have the necessary information to satisfy the user’s request quickly.
Do you still have doubts? Having an app will make your company get to the next level and spread to the world. Take these five benefits and make your business grow. If you have any doubt, write us here or leave us your comment.