Many entrepreneurs and big companies owners don’t know the importance of having a blog, or may consider having someone writing articles as a waste of time and money. Therefore, you will understand here why it is important that your website has a blog.
The first benefit a blog gives to your company is that it contributes to the SEO positioning. You just have to follow the rules. Write articles with the keywords that users are looking for on the Internet. Put them strategically along your post. Make sure your best keyword is on the headline and the alt attribute of your main picture and with a few more steps you will soon observe how all these actions help to position your website among the first Google results.
On the other hand, a blog is one of the greatest techniques to make Inbound Marketing because it allows you to attract potential customers and turn them into leads if they like the content you share. As we have told you in this post, the Inbound Marketing is about being there where your users are, giving them the content they are looking for so that they will get closer to you. It’s about attracting them to you.
Besides, if you have a blog and create quality content, users may take you as a referent and come to you as long as they need to solve a problem. They will trust you and your brand. At the time they need the service or product you offer, they will not doubt it and appeal to you, as they know you can give them the solution.
If you make the users feel appealing and they identify themselves with you, they will want to share their experiences and problems. They will leave their comments, creating a dialogue with your brand. But be careful! Users need to know you are on the other side, that they are talking to a person and not a machine or a company which does not have any interest for them. If you want to turn them into leads, it is important that you touch their emotion.
The blog and its importance for Social Media
Social media networks work as a nexus with your users. They constitute a fluid communication channel with all those who are interested in your brand. They are a way of attraction and loyalty. You must have content to publish on your social media networks. The blog, along with the articles you upload, is a big source of content.
That way, you will be able to get your users used to waiting for your content. They will be watching your social media to click on your post when you publish a new article, subscribing to all the media channels not to lose anything. Sounds great, right?
Finally, a blog is a way of promoting certain service or product you or a partner offers. This is a way of making publicity for, again, generating trust in that product or service and turn users into leads. You can even offer a tutorial, which is useful for your readers.
In conclusion, don’t doubt it. If you have ever wondered why you should have a blog or if your business needs one, then the answer is yes. Open a blog inside your website or your online store. Use it for talking about your services, products, your world or an app if you have one. Attract users. Gain customers.