When you have a web, an app or any other product, it is not enough just to have it. It is necessary that you make a strategic, planned and ordered action to promote and make that product grow. The Inbound Marketing is a technique you should really take into account in order to generate experiences with a positive impact.
With the Inbound Marketing the company elaborates informative and relevant content to get the interested users, avoiding making them feel invaded and uncomfortable. The Inbound Marketing seeks to conquer the consumer from the 0 point of the purchase, whereby it must appeal to the emotion or to satisfying some user’s need. It is the moment when this user makes a research about a product or service he needs and you are there.
The Inbound Marketing can also be defined by opposition to the Outbound Marketing, those intrusive strategies which chase the user and interrupt his life constantly, stifling him without any interest demonstration from his part. Therefore, it doesn’t count with his consent.
The importance of making Inbound Marketing
The Inbound Marketing will allow you to increase the leads, those user whom you will be able to keep a long-term relationship. So, as long as they get to know you, they will end becoming customers. With the Inbound Marketing, you ease the interaction with them and make them trust you and your brand.
This way, when the user accesses to relevant and interesting content according to what he is looking for, he is more predisposed to leave contact information to keep receiving that content. You will give him personalized information, preparing him to make him become a customer.
Besides, the Inbound Marketing allows customers’ loyalty by catching them and making them feel part of your company. They will be the ones who make themselves spokespersons of all your good points.
How can you make Inbound Marketing?
Some of the tools are:
The 4 main actions of the Inbound Marketing process.
Attraction: It uses the previously mentioned tools (Content Marketing, Social Media and SEO). It’s about catching users to your company from that relevant content you offer to get them when they’re making a research.
Conversion: After they know your company, users leave some contact data to receive the news you have to offer them. They become into leads or potential customers.
Close: After making a link with them through the other two actions, this one is about to close the sell of a product or service. The E-mail Marketing is one of the most useful techniques.
Loyalty: It’s the last stage, after having gone through the previous three and worn the tools in every step. In this part, E-mail Marketing and Social Media are the ideals to become those customers not only into regulars, but also ambassadors and promoters of your brand.
