Nowadays, more than 55% of the world population is an Internet user. 68% comes from mobile devices, which facilitate the constant connection. That is why it’s important your company has a web to get visibility in front of those users that are daily surfing the net.
The Entrepreneur.com magazine says: “Even if you’re not planning on selling online, a well-crafted site is essential for any business.”
Besides, being on the Internet builds credibility for your firm. Users can see who is on the other side; they can know your story, your face and your contact info. So they feel closeness and empathy when you show them that you know their problems and you have the solution for them.
If you have a website where you share the content users are looking for, you’ll make sure they get to you every day and become potential customers. It’s all about making Inbound Marketing. Today, users are active seekers and are more likely to convert when the content is relevant to what they are looking for.
On the other hand, when you make publicity destined to people who share similar interests to the services or products that are the core of your business, you’ll have a landing to direct them when they click, increasing the visits and, therefore, the prospects might become into customers.
You will be able to easily convey and update your catalog, portfolio and/or news. This will allow you to give quality information to your users. You can even incorporate functionality so that they can leave your e-mail if they consider you share valuable content and wish to keep updated. So you can offer them the best services according to their needs and interests.
A web to be global
When you have a web, customers and prospects can contact you anytime. It’s up to you if you offer them the chance to receive an answer outside working hours. This is complemented by the work you may be doing in social networks to facilitate them different contact ways.
Another benefit is that you are the complete owner of the content you publish. Images, portfolio, texts, videos and downloadable documents –among others-, are formats you can place easily and free to engage users.
In other words, having a website ensures you credibility and visibility in front of your potential customers around the world. If you want to be global, you must have a web with a structure and architecture that assure the best user experience.
It’s also important you apply the responsiveness concept for your web to be adaptable to any screen size, since, as you could see, a lot of users access the Internet through the phone -where they search for content- although they after convert on desktop.
In a digital era when more and more people are connected, if your company doesn’t have an online presence and doesn’t appear on the search results, then you’re more likely to fail. So the answer is yes, your company needs a website so that more people around the world can find you.
There are different options with a variety of prices, time and functionalities according to the needs of your company. But you’ll know them in a future article. Meanwhile, you can consult us here.