When you think about a web or a mobile application, the first thing you should take into account is the User Interface and User eXperience (UI/UX). Without these two points, your website or app could be abandon and therefore you won’t be able to achieve the interaction you want with the user. And this could take you to the so scary failure.
In an era when everyone is constantly dived into their own screens, where the technology and machines rule, it is essential you don’t lose the human focus in order to make the use easier and guarantee the link between people and your brand and the product or service you offer.
For you to understand it with simple words UI is what your users interact with and UX is the way they feel while doing that interaction. That is why it is really necessary your product to be intuitive, concentrate in the usability and has an easy way to that particular action you want the users to make.
If you web or application has an interface oriented directly to the user, if he feels confortable, hooked, surf easily around your web, it is feasible that you have more conversions and your key performance indicators (KPIs) to be always positive and scale. If you user is happy, then you’ll be also happy.
Have this commandment as your mantra: UX must be a priority. If your app or web is hard to use or cause any confusion, the user will abandon it fast and your project will fail.
User eXperience (UX)
The design with focus in UX refers to the digital product architecture, based on the industry best practices, the research and usability studies. The aim is to hook the user, assuring the accessibility and the navigability, thus you’ll guarantee a pleasant experience which will make the user feel satisfied with your website or app, guiding him to the action or interaction you wish he has.
To sum up, UX refers mainly to the graphic elements disposition for the user to feel like surfing and interacting with you.
User Interface (UI)
On the other hand, the design based on UI focuses on the colors, the typography, the buttons style and everything referring precisely to the website or app graphic. Its aim is to hook the user visually for him to direct his look there where you want. It gives the look & feel to those elements disposed according the UX commandments.
The UI design is from there it is provided the website or application style guide, based not only on the brand manual but also according to the user psychology.
Therefore, it is important that at the moment you think about an app or website, you take into account the UI/UX design in order to guarantee the success since the achievement of the user interaction with your product. So, the visit and stay metrics will be assured, as well as the growth of your business or project.